Subaru Ascent Price in Madison, WI

As of October 19, 2026, there are 32 Subaru Ascent vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $1,421 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $38,914 to $54,221, with a median of $49,546.

Across Wisconsin (204 listings) the average is $1,102 below MSRP (62% at/below MSRP) — Madison is priced about $319 cheaper than Wisconsin as a whole. See the Ascent in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.