Toyota 4Runner Hybrid Markup by State
Average dealer markup over MSRP on the 4Runner Hybrid in every state, ranked cheapest first across 2,679 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Louisiana | 27 | -$1,162 | $65,014 | 63% | View → |
| 2 | Oklahoma | 24 | -$1,096 | $64,415 | 83.3% | View → |
| 3 | Arkansas | 24 | -$957 | $65,666 | 70.8% | View → |
| 4 | Mississippi | 17 | -$895 | $64,613 | 94.1% | View → |
| 5 | Nebraska | 14 | -$848 | $66,492 | 100% | View → |
| 6 | Illinois | 49 | -$839 | $64,657 | 71.4% | View → |
| 7 | Michigan | 44 | -$735 | $64,544 | 77.3% | View → |
| 8 | Wyoming | 10 | -$529 | $63,531 | 70% | View → |
| 9 | Montana | 11 | -$494 | $66,084 | 90.9% | View → |
| 10 | Colorado | 31 | -$442 | $65,863 | 87.1% | View → |
| 11 | Minnesota | 15 | -$405 | $65,579 | 60% | View → |
| 12 | Florida | 232 | -$390 | $65,629 | 75.9% | View → |
| 13 | Ohio | 70 | -$375 | $64,098 | 81.4% | View → |
| 14 | North Dakota | 7 | -$311 | $64,589 | 85.7% | View → |
| 15 | Maryland | 59 | -$293 | $66,588 | 78% | View → |
| 16 | Connecticut | 28 | -$250 | $64,809 | 85.7% | View → |
| 17 | Iowa | 23 | -$201 | $68,129 | 73.9% | View → |
| 18 | Texas | 216 | -$172 | $65,502 | 67.1% | View → |
| 19 | New Hampshire | 30 | -$164 | $67,292 | 93.3% | View → |
| 20 | Kansas | 22 | -$159 | $64,249 | 90.9% | View → |
| 21 | Alabama | 52 | -$142 | $66,319 | 73.1% | View → |
| 22 | Virginia | 94 | -$128 | $64,872 | 77.7% | View → |
| 23 | South Carolina | 62 | -$123 | $66,351 | 91.9% | View → |
| 24 | Idaho | 37 | -$119 | $70,210 | 89.2% | View → |
| 25 | Washington | 95 | -$86 | $70,830 | 60% | View → |
| 26 | Indiana | 31 | -$78 | $65,264 | 74.2% | View → |
| 27 | Utah | 10 | -$50 | $65,241 | 90% | View → |
| 28 | West Virginia | 15 | -$47 | $65,229 | 86.7% | View → |
| 29 | Missouri | 52 | -$35 | $65,254 | 84.6% | View → |
| 30 | Delaware | 7 | $0 | $67,584 | 100% | View → |
| 31 | Massachusetts | 65 | +$8 | $68,209 | 81.5% | View → |
| 32 | Wisconsin | 28 | +$9 | $64,822 | 78.6% | View → |
| 33 | Georgia | 70 | +$29 | $67,625 | 80% | View → |
| 34 | New Mexico | 19 | +$101 | $66,169 | 78.9% | View → |
| 35 | Oregon | 77 | +$106 | $70,645 | 76.6% | View → |
| 36 | Pennsylvania | 102 | +$114 | $66,049 | 63.7% | View → |
| 37 | New Jersey | 46 | +$130 | $64,734 | 47.8% | View → |
| 38 | Rhode Island | 10 | +$166 | $67,049 | 60% | View → |
| 39 | Kentucky | 26 | +$169 | $65,439 | 69.2% | View → |
| 40 | Vermont | 10 | +$174 | $68,458 | 60% | View → |
| 41 | New York | 77 | +$194 | $65,684 | 50.6% | View → |
| 42 | Maine | 14 | +$228 | $67,714 | 64.3% | View → |
| 43 | North Carolina | 90 | +$252 | $66,105 | 77.8% | View → |
| 44 | Tennessee | 53 | +$354 | $65,639 | 41.5% | View → |
| 45 | California | 256 | +$553 | $66,056 | 48.4% | View → |
| 46 | Arizona | 56 | +$589 | $66,339 | 37.5% | View → |
| 47 | Nevada | 21 | +$1,860 | $68,169 | 9.5% | View → |
| 48 | Alaska | 15 | +$3,657 | $77,923 | 33.3% | View → |
The short version
Dealer markup on the 4Runner Hybrid varies a lot by state. Right now the cheapest state to buy is Louisiana, where the average listing runs -$1,162 versus MSRP — compared with a national average of -$30. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: 4Runner Hybrid market overview · cheapest 4Runner Hybrid listings · dealer markups explained