Toyota 4Runner Price in San Diego, CA
As of October 22, 2026, there are 25 Toyota 4Runner vehicles available at 3 dealerships in San Diego, CA. Expect an average markup of $456 over MSRP in San Diego, though 20% of listings are still at or below sticker price. 1 of 3 dealers are currently pricing below MSRP on average. Prices range from $46,275 to $62,785, with a median of $53,400.
Across California (1,399 listings) the average is $515 over MSRP (14% at/below MSRP) — San Diego is priced about $59 cheaper than California as a whole. See the 4Runner in California overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
25
In Stock
+$456
Avg Markup
20.0%
At/Below MSRP
$53,400
Median Price
Price range: $46,275 to $62,785.
Dealers in San Diego
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Mossy Toyota San Diego, CA | 5 | $0 | 5 |
| Norm Reeves Toyota San Diego San Diego, CA | 13 | +$122 | 0 |
| Kearny Mesa Toyota San Diego, CA | 7 | +$1,401 | 0 |