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Pricing posture
Prices above MSRP on some inventory
33% of this dealer's priced Toyota inventory is listed above MSRP — 154 of 462 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
462
Avg Markup
-$982
At/Below MSRP
308
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 123 | 100% | -$2,182 |
| RAV4 | 64 | 0% | +$799 |
| Camry | 63 | 100% | -$1,151 |
| Tundra | 54 | 94% | -$3,353 |
| Corolla Cross | 24 | 58% | -$298 |
| 4Runner | 21 | 95% | -$153 |
| Corolla | 19 | 100% | -$190 |
| Grand Highlander Hybrid | 16 | 0% | +$799 |
| Sienna | 15 | 0% | +$799 |
| Land Cruiser | 14 | 0% | +$799 |
| Sequoia | 12 | 0% | +$799 |
| Grand Highlander | 12 | 0% | +$799 |
| Tacoma Hybrid | 9 | 100% | -$2,729 |
| Prius | 8 | 100% | -$588 |
| 4Runner Hybrid | 3 | 33% | +$466 |
| GR86 | 2 | 0% | +$799 |
| Highlander Hybrid | 1 | 0% | +$799 |
| Highlander | 1 | 0% | +$799 |
| GR Corolla | 1 | 0% | +$799 |
2026 Tundra
Tundra Platinum 4WD
-$3,873Good Deal
Lunar Rock
MSRP
$72,588
Advertised
$68,715
Johnson City, TN
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Tacoma HybridTacoma TRD Off-Road 4WD | $50,921 | -$2,436 | 72 | Oct 22, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $45,670 | -$2,017 | 27 | Oct 22, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $52,421 | -$2,924 | 27 | Oct 22, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $51,138 | -$2,711 | 27 | Oct 22, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $49,905 | -$2,590 | 27 | Oct 22, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $45,542 | -$1,941 | 27 | Oct 22, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $44,573 | -$1,815 | 40 | Oct 22, 2026 |
| 2026 TacomaTacoma SR5 4WD | $42,527 | -$1,617 | 27 | Oct 22, 2026 |
| 2026 HighlanderHighlander XLE AWD | $51,021 | +$799 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,458 | +$799 | 47 | Oct 21, 2026 |