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Pricing posture
Prices above MSRP on some inventory
56% of this dealer's priced Toyota inventory is listed above MSRP — 66 of 117 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
117
Avg Markup
+$5
At/Below MSRP
51
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 28 | 82% | -$1,206 |
| Camry | 15 | 0% | +$449 |
| RAV4 | 14 | 0% | +$663 |
| Tacoma | 12 | 100% | -$924 |
| Corolla | 7 | 0% | +$449 |
| Sequoia | 6 | 0% | +$1,032 |
| 4Runner | 5 | 100% | -$701 |
| Prius | 4 | 75% | +$49 |
| Corolla Cross | 4 | 50% | -$51 |
| Grand Highlander Hybrid | 4 | 0% | +$699 |
| Grand Highlander | 3 | 33% | +$199 |
| Land Cruiser | 3 | 0% | +$8,282 |
| Tacoma Hybrid | 3 | 100% | -$2,405 |
| GR Corolla | 2 | 0% | +$449 |
| Sienna | 2 | 0% | +$449 |
| 4Runner Hybrid | 2 | 100% | -$301 |
| Highlander | 1 | 0% | +$449 |
| GR86 | 1 | 0% | +$449 |
| Highlander Hybrid | 1 | 0% | +$449 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$551Good Deal
Heritage Blue
MSRP
$48,703
Advertised
$48,152
Alamogordo, NM
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 CorollaCorolla LE FWD | $25,851 | +$449 | 2 | Sep 13, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,823 | +$449 | 37 | Sep 13, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $47,021 | -$801 | 9 | Sep 13, 2026 |
| 2026 TundraTundra SR5 4WD | $57,036 | -$2,051 | 36 | Sep 12, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,108 | +$449 | 56 | Sep 11, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid XLE FWD | $51,967 | +$449 | 23 | Sep 10, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $62,529 | +$1,449 | 56 | Sep 10, 2026 |
| 2026 TacomaTacoma SR5 4WD | $41,277 | -$2,051 | 62 | Sep 10, 2026 |
| 2026 TacomaTacoma SR5 4WD | $41,298 | -$1,551 | 35 | Sep 10, 2026 |
| 2026 SequoiaSequoia TRD Pro 4WD | $90,742 | +$1,449 | 32 | Sep 9, 2026 |