Deal Sheet: 2026 Seltos S

Bruce Walters Kia · Pikeville, KY · VIN: KNDEUCAAXT7958397

Negotiation Guide

Opening Offer

$26,422

Fair Price

$27,922

Walk Away Above

$28,303

• Recent buyers paid ~$568 below MSRP
• Sitting 89 days (avg 53) — extra leverage

Price Breakdown

Est. Dealer Cost$25,817

Est. Invoice$26,677

Holdback (est.)$861

MSRP (Sticker)$28,685

Asking Price$27,980

Markup-$705

Est. Dealer Margin on This Car$2,164

Percentile33% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3575

Avg Markup-$568

Median Markup-$496

Best Deal-$1,056

Worst Deal-$270

% Sold Below MSRP100%

Avg Days to Sell53 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$1,139

Avg Markup (Seltos)-$859

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$1,180

Cheaper Seltos S Inventory

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-$947$29,44889d