Deal Sheet: 2026 Seltos S

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDEUCAA8T7943462

Negotiation Guide

Opening Offer

$26,814

Fair Price

$28,314

Walk Away Above

$28,697

• Recent buyers paid ~$568 below MSRP
• Sitting 89 days (avg 53) — extra leverage

Price Breakdown

Est. Dealer Cost$26,172

Est. Invoice$27,044

Holdback (est.)$872

MSRP (Sticker)$29,080

Asking Price$28,615

Markup-$465

Est. Dealer Margin on This Car$2,443

Percentile62% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3575

Avg Markup-$568

Median Markup-$496

Best Deal-$1,056

Worst Deal-$270

% Sold Below MSRP100%

Avg Days to Sell53 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$743

Avg Markup (Seltos)-$576

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

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