Negotiation Guide
Opening Offer
$26,268
Fair Price
$27,768
Walk Away Above
$28,151
- • Recent buyers paid ~$568 below MSRP
- • Sitting 90 days (avg 53) — extra leverage
Price Breakdown
Est. Dealer Cost$25,682
Est. Invoice$26,538
Holdback (est.)$856
MSRP (Sticker)$28,535
Asking Price$27,958
Markup-$577
Est. Dealer Margin on This Car$2,277
Percentile42% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold3575
Avg Markup-$568
Median Markup-$496
Best Deal-$1,056
Worst Deal-$270
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$947
Avg Markup (Seltos)-$614
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$803
Cheaper Seltos S Inventory
Ottawa KiaOttawa, IL
-$1,052$29,00390d
Kia of BillingsBillings, MT
-$971$28,33990d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10790d
Kia of BradleyBradley, IL
-$964$29,25190d
Don Franklin Somerset KiaSomerset, KY
-$964$29,25190d
Taylor Kia of LimaLima, OH
-$955$29,44090d
Coughlin Kia of LancasterLancaster, OH
-$955$29,43090d
Taylor Kia of LimaLima, OH
-$954$29,43690d
Kia of The ShoalsSheffield, AL
-$950$29,41590d
Kia of BradleyBradley, IL
-$947$29,44890d