Negotiation Guide
Opening Offer
$27,092
Fair Price
$28,592
Walk Away Above
$28,876
- • Recent buyers paid ~$568 below MSRP
Price Breakdown
Est. Dealer Cost$26,244
Est. Invoice$27,119
Holdback (est.)$875
MSRP (Sticker)$29,160
Asking Price$28,682
Markup-$478
Est. Dealer Margin on This Car$2,438
Percentile57% of inventory is priced lower
Days on Lot72 days
What Others Paid (Last 30 Days)
Cars Sold3575
Avg Markup-$568
Median Markup-$496
Best Deal-$1,056
Worst Deal-$270
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory215 vehicles
Avg Markup (All Models)-$661
Avg Markup (Seltos)-$497
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$706
Cheaper Seltos S Inventory
Ottawa KiaOttawa, IL
-$1,052$29,00390d
Kia of BillingsBillings, MT
-$971$28,33990d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10790d
Kia of BradleyBradley, IL
-$964$29,25190d
Don Franklin Somerset KiaSomerset, KY
-$964$29,25190d
Taylor Kia of LimaLima, OH
-$955$29,44090d
Coughlin Kia of LancasterLancaster, OH
-$955$29,43090d
Taylor Kia of LimaLima, OH
-$954$29,43690d
Kia of The ShoalsSheffield, AL
-$950$29,41590d
Kia of BradleyBradley, IL
-$947$29,44890d