Negotiation Guide
Opening Offer
$26,665
Fair Price
$28,165
Walk Away Above
$28,548
- • Recent buyers paid ~$568 below MSRP
- • Sitting 89 days (avg 53) — extra leverage
Price Breakdown
Est. Dealer Cost$26,037
Est. Invoice$26,905
Holdback (est.)$868
MSRP (Sticker)$28,930
Asking Price$28,335
Markup-$595
Est. Dealer Margin on This Car$2,298
Percentile42% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold3575
Avg Markup-$568
Median Markup-$496
Best Deal-$1,056
Worst Deal-$270
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$792
Avg Markup (Seltos)-$574
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$782
Cheaper Seltos S Inventory
Ottawa KiaOttawa, IL
-$1,052$29,00389d
Kia of BillingsBillings, MT
-$971$28,33989d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10789d
Kia of BradleyBradley, IL
-$964$29,25189d
Don Franklin Somerset KiaSomerset, KY
-$964$29,25189d
Taylor Kia of LimaLima, OH
-$955$29,44089d
Coughlin Kia of LancasterLancaster, OH
-$955$29,43089d
Taylor Kia of LimaLima, OH
-$954$29,43689d
Kia of The ShoalsSheffield, AL
-$950$29,41589d
Kia of BradleyBradley, IL
-$947$29,44889d