Deal Sheet: 2026 Seltos S

Diehl Kia of Massillon · Massillon, OH · VIN: KNDEUCAA3T7908067

Negotiation Guide

Opening Offer

$26,268

Fair Price

$27,768

Walk Away Above

$28,151

• Recent buyers paid ~$568 below MSRP
• Sitting 90 days (avg 53) — extra leverage

Price Breakdown

Est. Dealer Cost$25,682

Est. Invoice$26,538

Holdback (est.)$856

MSRP (Sticker)$28,535

Asking Price$27,958

Markup-$577

Est. Dealer Margin on This Car$2,277

Percentile42% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3575

Avg Markup-$568

Median Markup-$496

Best Deal-$1,056

Worst Deal-$270

% Sold Below MSRP100%

Avg Days to Sell53 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Seltos)-$513

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

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