Deal Sheet: 2026 Seltos S

Sutherlin Kia · Huntington Beach, CA · VIN: KNDEU2AAXT7959723

Negotiation Guide

Opening Offer

$25,931

Fair Price

$27,431

Walk Away Above

$27,715

• Recent buyers paid ~$569 below MSRP

Price Breakdown

Est. Dealer Cost$25,200

Est. Invoice$26,040

Holdback (est.)$840

MSRP (Sticker)$28,000

Asking Price$27,496

Markup-$504

Est. Dealer Margin on This Car$2,296

Percentile49% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold2803

Avg Markup-$569

Median Markup-$502

Best Deal-$1,106

Worst Deal-$270

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$839

Avg Markup (Seltos)-$626

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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