Negotiation Guide
Opening Offer
$31,756
Fair Price
$33,256
Walk Away Above
$33,798
- • Recent buyers paid ~$1,084 below MSRP
Price Breakdown
Est. Dealer Cost$30,906
Est. Invoice$31,936
Holdback (est.)$1,030
MSRP (Sticker)$34,340
Asking Price$33,389
Markup-$951
Est. Dealer Margin on This Car$2,483
Percentile59% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold198
Avg Markup-$1,084
Median Markup-$1,031
Best Deal-$1,434
Worst Deal-$685
% Sold Below MSRP100%
Avg Days to Sell72 days
Dealer Profile
Inventory224 vehicles
Avg Markup (All Models)-$638
Avg Markup (Seltos)-$538
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$560
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46489d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23689d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47889d
Matt Castrucci KiaDayton, OH
-$1,484$32,71689d
Dyer KiaLake Wales, FL
-$1,474$33,39689d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09589d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03689d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99189d
Matt Castrucci KiaDayton, OH
-$1,447$33,03389d
Kia CountryCharleston, SC
-$1,447$33,25889d