Negotiation Guide
Opening Offer
$31,191
Fair Price
$32,691
Walk Away Above
$33,233
- • Recent buyers paid ~$1,084 below MSRP
Price Breakdown
Est. Dealer Cost$30,398
Est. Invoice$31,411
Holdback (est.)$1,013
MSRP (Sticker)$33,775
Asking Price$32,905
Markup-$870
Est. Dealer Margin on This Car$2,508
Percentile77% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold198
Avg Markup-$1,084
Median Markup-$1,031
Best Deal-$1,434
Worst Deal-$685
% Sold Below MSRP100%
Avg Days to Sell72 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$1,057
Avg Markup (Seltos)-$831
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,022
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46489d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23689d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47889d
Matt Castrucci KiaDayton, OH
-$1,484$32,71689d
Dyer KiaLake Wales, FL
-$1,474$33,39689d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09589d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03689d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99189d
Matt Castrucci KiaDayton, OH
-$1,447$33,03389d
Kia CountryCharleston, SC
-$1,447$33,25889d