Negotiation Guide
Opening Offer
$30,815
Fair Price
$32,315
Walk Away Above
$32,873
- • Recent buyers paid ~$1,115 below MSRP
Price Breakdown
Est. Dealer Cost$30,087
Est. Invoice$31,090
Holdback (est.)$1,003
MSRP (Sticker)$33,430
Asking Price$32,423
Markup-$1,007
Est. Dealer Margin on This Car$2,336
Percentile53% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold205
Avg Markup-$1,115
Median Markup-$1,060
Best Deal-$1,491
Worst Deal-$719
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory568 vehicles
Avg Markup (All Models)-$881
Avg Markup (Seltos)-$559
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$817
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46449d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23649d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47849d
Matt Castrucci KiaDayton, OH
-$1,484$32,71649d
Dyer KiaLake Wales, FL
-$1,474$33,39649d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09549d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03649d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99149d
Matt Castrucci KiaDayton, OH
-$1,447$33,03349d
Kia CountryCharleston, SC
-$1,447$33,25849d