Negotiation Guide
Opening Offer
$30,601
Fair Price
$32,101
Walk Away Above
$32,643
- • Recent buyers paid ~$1,084 below MSRP
Price Breakdown
Est. Dealer Cost$29,867
Est. Invoice$30,862
Holdback (est.)$996
MSRP (Sticker)$33,185
Asking Price$32,357
Markup-$828
Est. Dealer Margin on This Car$2,491
Percentile90% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold198
Avg Markup-$1,084
Median Markup-$1,031
Best Deal-$1,434
Worst Deal-$685
% Sold Below MSRP100%
Avg Days to Sell72 days
Dealer Profile
Inventory222 vehicles
Avg Markup (All Models)-$736
Avg Markup (Seltos)-$598
% Below MSRP100%
Avg Days to Sell49 days
Avg Sold Markup-$743
Cheaper Seltos SX Inventory
Matt Castrucci KiaDayton, OH
-$1,536$33,46490d
Billion Kia of Rapid CityRapid City, SD
-$1,499$33,23690d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,492$33,47890d
Matt Castrucci KiaDayton, OH
-$1,484$32,71690d
Dyer KiaLake Wales, FL
-$1,474$33,39690d
Ken Ganley Kia ClarksburgBridgeport, WV
-$1,460$33,09590d
Fred Anderson Kia of GreenvilleGreenville, SC
-$1,459$33,03690d
Billion Kia of Rapid CityRapid City, SD
-$1,449$32,99190d
Matt Castrucci KiaDayton, OH
-$1,447$33,03390d
Kia CountryCharleston, SC
-$1,447$33,25890d