Deal Sheet: 2026 Seltos EX

Diehl Kia of Massillon · Massillon, OH · VIN: KNDERCAA7T7870828

Negotiation Guide

Opening Offer

$28,611

Fair Price

$30,111

Walk Away Above

$30,535

• Recent buyers paid ~$633 below MSRP
• Sitting 90 days (avg 53) — extra leverage

Price Breakdown

Est. Dealer Cost$27,864

Est. Invoice$28,793

Holdback (est.)$929

MSRP (Sticker)$30,960

Asking Price$30,235

Markup-$725

Est. Dealer Margin on This Car$2,371

Percentile42% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1770

Avg Markup-$633

Median Markup-$575

Best Deal-$1,136

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell53 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Seltos)-$513

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

Cheaper Seltos EX Inventory

Performance KiaMoosic, PA

-$1,108$30,65290d

Hanlees KiaDavis, CA

-$1,107$31,18890d

Destination Kia of UticaYorkville, NY

-$1,056$30,66490d

Kia of DuluthDuluth, MN

-$1,050$30,91090d

Larry Stovesand KiaCarbondale, IL

-$1,035$30,78590d

Cumberland KiaCookeville, TN

-$1,034$30,83190d

Darcars Kia of FrederickFrederick, MD

-$1,027$30,77890d

George Gee KiaCoeur D'Alene, ID

-$1,026$33,49941d

Destination KiaAlbany, NY

-$1,024$31,78190d

Kia of DuluthDuluth, MN

-$1,022$30,54390d