Negotiation Guide
Opening Offer
$28,879
Fair Price
$30,379
Walk Away Above
$30,805
- • Recent buyers paid ~$633 below MSRP
- • Sitting 90 days (avg 53) — extra leverage
Price Breakdown
Est. Dealer Cost$28,107
Est. Invoice$29,044
Holdback (est.)$937
MSRP (Sticker)$31,230
Asking Price$30,737
Markup-$493
Est. Dealer Margin on This Car$2,630
Percentile72% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1770
Avg Markup-$633
Median Markup-$575
Best Deal-$1,136
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory359 vehicles
Avg Markup (All Models)-$595
Avg Markup (Seltos)-$404
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$662
Cheaper Seltos EX Inventory
Performance KiaMoosic, PA
-$1,108$30,65290d
Hanlees KiaDavis, CA
-$1,107$31,18890d
Destination Kia of UticaYorkville, NY
-$1,056$30,66490d
Kia of DuluthDuluth, MN
-$1,050$30,91090d
Larry Stovesand KiaCarbondale, IL
-$1,035$30,78590d
Cumberland KiaCookeville, TN
-$1,034$30,83190d
Darcars Kia of FrederickFrederick, MD
-$1,027$30,77890d
George Gee KiaCoeur D'Alene, ID
-$1,026$33,49941d
Destination KiaAlbany, NY
-$1,024$31,78190d
Kia of DuluthDuluth, MN
-$1,022$30,54390d