Deal Sheet: 2026 Seltos EX

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDERCAA2T7855685

Negotiation Guide

Opening Offer

$28,428

Fair Price

$29,928

Walk Away Above

$30,349

• Recent buyers paid ~$633 below MSRP
• Sitting 89 days (avg 53) — extra leverage

Price Breakdown

Est. Dealer Cost$27,693

Est. Invoice$28,616

Holdback (est.)$923

MSRP (Sticker)$30,770

Asking Price$30,114

Markup-$656

Est. Dealer Margin on This Car$2,421

Percentile44% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1770

Avg Markup-$633

Median Markup-$575

Best Deal-$1,136

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell53 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$743

Avg Markup (Seltos)-$576

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

Cheaper Seltos EX Inventory

Performance KiaMoosic, PA

-$1,108$30,65289d

Hanlees KiaDavis, CA

-$1,107$31,18889d

Destination Kia of UticaYorkville, NY

-$1,056$30,66489d

Kia of DuluthDuluth, MN

-$1,050$30,91089d

Larry Stovesand KiaCarbondale, IL

-$1,035$30,78589d

Cumberland KiaCookeville, TN

-$1,034$30,83189d

Darcars Kia of FrederickFrederick, MD

-$1,027$30,77889d

George Gee KiaCoeur D'Alene, ID

-$1,026$33,49940d

Destination KiaAlbany, NY

-$1,024$31,78189d

Kia of DuluthDuluth, MN

-$1,022$30,54389d