Negotiation Guide
Opening Offer
$28,611
Fair Price
$30,111
Walk Away Above
$30,535
- • Recent buyers paid ~$633 below MSRP
- • Sitting 90 days (avg 53) — extra leverage
Price Breakdown
Est. Dealer Cost$27,864
Est. Invoice$28,793
Holdback (est.)$929
MSRP (Sticker)$30,960
Asking Price$30,399
Markup-$561
Est. Dealer Margin on This Car$2,535
Percentile51% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1770
Avg Markup-$633
Median Markup-$575
Best Deal-$1,136
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory375 vehicles
Avg Markup (All Models)-$1,094
Avg Markup (Seltos)-$697
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$1,019
Cheaper Seltos EX Inventory
Performance KiaMoosic, PA
-$1,108$30,65290d
Hanlees KiaDavis, CA
-$1,107$31,18890d
Destination Kia of UticaYorkville, NY
-$1,056$30,66490d
Kia of DuluthDuluth, MN
-$1,050$30,91090d
Larry Stovesand KiaCarbondale, IL
-$1,035$30,78590d
Cumberland KiaCookeville, TN
-$1,034$30,83190d
Darcars Kia of FrederickFrederick, MD
-$1,027$30,77890d
George Gee KiaCoeur D'Alene, ID
-$1,026$33,49941d
Destination KiaAlbany, NY
-$1,024$31,78190d
Kia of DuluthDuluth, MN
-$1,022$30,54390d