Negotiation Guide
Opening Offer
$28,915
Fair Price
$30,415
Walk Away Above
$30,837
- • Recent buyers paid ~$633 below MSRP
- • Sitting 89 days (avg 53) — extra leverage
Price Breakdown
Est. Dealer Cost$28,134
Est. Invoice$29,072
Holdback (est.)$938
MSRP (Sticker)$31,260
Asking Price$30,486
Markup-$774
Est. Dealer Margin on This Car$2,352
Percentile35% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold1770
Avg Markup-$633
Median Markup-$575
Best Deal-$1,136
Worst Deal-$291
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory142 vehicles
Avg Markup (All Models)-$806
Avg Markup (Seltos)-$562
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$955
Cheaper Seltos EX Inventory
Performance KiaMoosic, PA
-$1,108$30,65289d
Hanlees KiaDavis, CA
-$1,107$31,18889d
Destination Kia of UticaYorkville, NY
-$1,056$30,66489d
Kia of DuluthDuluth, MN
-$1,050$30,91089d
Larry Stovesand KiaCarbondale, IL
-$1,035$30,78589d
Cumberland KiaCookeville, TN
-$1,034$30,83189d
Darcars Kia of FrederickFrederick, MD
-$1,027$30,77889d
George Gee KiaCoeur D'Alene, ID
-$1,026$33,49940d
Destination KiaAlbany, NY
-$1,024$31,78189d
Kia of DuluthDuluth, MN
-$1,022$30,54389d