Deal Sheet: 2026 Seltos EX

Step One Kia Fort Walton Beach · Ft. Walton Beach, FL · VIN: KNDER2AA2T7954033

Negotiation Guide

Opening Offer

$26,213

Fair Price

$27,713

Walk Away Above

$28,129

• Recent buyers paid ~$633 below MSRP
• Sitting 90 days (avg 53) — extra leverage

Price Breakdown

Est. Dealer Cost$25,691

Est. Invoice$26,547

Holdback (est.)$856

MSRP (Sticker)$28,545

Asking Price$27,791

Markup-$754

Est. Dealer Margin on This Car$2,101

Percentile38% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1770

Avg Markup-$633

Median Markup-$575

Best Deal-$1,136

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell53 days

Dealer Profile

Inventory467 vehicles

Avg Markup (All Models)-$1,103

Avg Markup (Seltos)-$810

% Below MSRP48%

Avg Days to Sell44 days

Avg Sold Markup-$1,214

Cheaper Seltos EX Inventory

Performance KiaMoosic, PA

-$1,108$30,65290d

Hanlees KiaDavis, CA

-$1,107$31,18890d

Destination Kia of UticaYorkville, NY

-$1,056$30,66490d

Kia of DuluthDuluth, MN

-$1,050$30,91090d

Larry Stovesand KiaCarbondale, IL

-$1,035$30,78590d

Cumberland KiaCookeville, TN

-$1,034$30,83190d

Darcars Kia of FrederickFrederick, MD

-$1,027$30,77890d

George Gee KiaCoeur D'Alene, ID

-$1,026$33,49941d

Destination KiaAlbany, NY

-$1,024$31,78190d

Kia of DuluthDuluth, MN

-$1,022$30,54390d