Negotiation Guide
Opening Offer
$28,482
Fair Price
$29,982
Walk Away Above
$30,266
- • Recent buyers paid ~$568 below MSRP
Price Breakdown
Est. Dealer Cost$27,495
Est. Invoice$28,412
Holdback (est.)$917
MSRP (Sticker)$30,550
Asking Price$30,022
Markup-$528
Est. Dealer Margin on This Car$2,527
Percentile44% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold3575
Avg Markup-$568
Median Markup-$496
Best Deal-$1,056
Worst Deal-$270
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory201 vehicles
Avg Markup (All Models)-$806
Avg Markup (Seltos)-$553
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$799
Cheaper Seltos S Inventory
Ottawa KiaOttawa, IL
-$1,052$29,00389d
Kia of BillingsBillings, MT
-$971$28,33989d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10789d
Kia of BradleyBradley, IL
-$964$29,25189d
Don Franklin Somerset KiaSomerset, KY
-$964$29,25189d
Taylor Kia of LimaLima, OH
-$955$29,44089d
Coughlin Kia of LancasterLancaster, OH
-$955$29,43089d
Taylor Kia of LimaLima, OH
-$954$29,43689d
Kia of The ShoalsSheffield, AL
-$950$29,41589d
Kia of BradleyBradley, IL
-$947$29,44889d