Negotiation Guide
Opening Offer
$28,052
Fair Price
$29,552
Walk Away Above
$29,836
- • Recent buyers paid ~$568 below MSRP
Price Breakdown
Est. Dealer Cost$27,108
Est. Invoice$28,012
Holdback (est.)$904
MSRP (Sticker)$30,120
Asking Price$29,607
Markup-$513
Est. Dealer Margin on This Car$2,499
Percentile46% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold3575
Avg Markup-$568
Median Markup-$496
Best Deal-$1,056
Worst Deal-$270
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory303 vehicles
Avg Markup (All Models)-$880
Avg Markup (Seltos)-$736
% Below MSRP24%
Avg Days to Sell58 days
Avg Sold Markup-$807
Cheaper Seltos S Inventory
Ottawa KiaOttawa, IL
-$1,052$29,00390d
Kia of BillingsBillings, MT
-$971$28,33990d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10790d
Kia of BradleyBradley, IL
-$964$29,25190d
Don Franklin Somerset KiaSomerset, KY
-$964$29,25190d
Taylor Kia of LimaLima, OH
-$955$29,44090d
Coughlin Kia of LancasterLancaster, OH
-$955$29,43090d
Taylor Kia of LimaLima, OH
-$954$29,43690d
Kia of The ShoalsSheffield, AL
-$950$29,41590d
Kia of BradleyBradley, IL
-$947$29,44890d