Deal Sheet: 2027 Seltos S

Ourisman Kia of Bethesda · Bethesda, MD · VIN: KNDEL3D39V5012077

Negotiation Guide

Opening Offer

$26,412

Fair Price

$27,912

Walk Away Above

$28,196

• Recent buyers paid ~$568 below MSRP

Price Breakdown

Est. Dealer Cost$25,632

Est. Invoice$26,486

Holdback (est.)$854

MSRP (Sticker)$28,480

Asking Price$27,984

Markup-$496

Est. Dealer Margin on This Car$2,352

Percentile48% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold3575

Avg Markup-$568

Median Markup-$496

Best Deal-$1,056

Worst Deal-$270

% Sold Below MSRP100%

Avg Days to Sell53 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$1,018

Avg Markup (Seltos)-$629

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,113

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