Negotiation Guide
Opening Offer
$26,712
Fair Price
$28,212
Walk Away Above
$28,496
- • Recent buyers paid ~$568 below MSRP
Price Breakdown
Est. Dealer Cost$25,902
Est. Invoice$26,765
Holdback (est.)$863
MSRP (Sticker)$28,780
Asking Price$28,424
Markup-$356
Est. Dealer Margin on This Car$2,522
Percentile93% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold3575
Avg Markup-$568
Median Markup-$496
Best Deal-$1,056
Worst Deal-$270
% Sold Below MSRP100%
Avg Days to Sell53 days
Dealer Profile
Inventory437 vehicles
Avg Markup (All Models)-$561
Avg Markup (Seltos)-$373
% Below MSRP100%
Avg Days to Sell47 days
Avg Sold Markup-$577
Cheaper Seltos S Inventory
Ottawa KiaOttawa, IL
-$1,052$29,00390d
Kia of BillingsBillings, MT
-$971$28,33990d
Jenkins Kia of Crystal RiverCrystal River, FL
-$968$27,10790d
Kia of BradleyBradley, IL
-$964$29,25190d
Don Franklin Somerset KiaSomerset, KY
-$964$29,25190d
Taylor Kia of LimaLima, OH
-$955$29,44090d
Coughlin Kia of LancasterLancaster, OH
-$955$29,43090d
Taylor Kia of LimaLima, OH
-$954$29,43690d
Kia of The ShoalsSheffield, AL
-$950$29,41590d
Kia of BradleyBradley, IL
-$947$29,44890d