Deal Sheet: 2027 Seltos EX

Bob Bell Kia of Essex · Baltimore, MD · VIN: KNDEC3D36V5015583

Negotiation Guide

Opening Offer

$29,897

Fair Price

$31,397

Walk Away Above

$31,714

• Recent buyers paid ~$633 below MSRP

Price Breakdown

Est. Dealer Cost$28,827

Est. Invoice$29,788

Holdback (est.)$961

MSRP (Sticker)$32,030

Asking Price$31,629

Markup-$401

Est. Dealer Margin on This Car$2,802

Percentile88% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1770

Avg Markup-$633

Median Markup-$575

Best Deal-$1,136

Worst Deal-$291

% Sold Below MSRP100%

Avg Days to Sell53 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)-$631

Avg Markup (Seltos)-$369

% Below MSRP42%

Avg Days to Sell60 days

Avg Sold Markup-$564

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-$1,024$31,78190d

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-$1,022$30,54390d