Negotiation Guide
Opening Offer
$39,009
Fair Price
$40,509
Walk Away Above
$40,974
- • Recent buyers paid ~$931 below MSRP
Price Breakdown
Est. Dealer Cost$37,296
Est. Invoice$38,539
Holdback (est.)$1,243
MSRP (Sticker)$41,440
Asking Price$40,604
Markup-$836
Est. Dealer Margin on This Car$3,308
Percentile98% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold366
Avg Markup-$931
Median Markup-$893
Best Deal-$1,200
Worst Deal-$809
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory397 vehicles
Avg Markup (All Models)-$870
Avg Markup (Niro EV)-$866
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$931
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62653d
Destination KiaAlbany, NY
-$1,229$42,71690d
Findlay KiaLas Vegas, NV
-$1,202$42,21390d
Power KiaSalem, OR
-$1,200$42,20516d
Power KiaSalem, OR
-$1,200$42,20520d
George Gee KiaLiberty Lake, WA
-$1,196$42,41427d
Folsom Lake KiaFolsom, CA
-$1,196$42,78444d
Folsom Lake KiaFolsom, CA
-$1,196$42,78444d
Kia of LynchburgLynchburg, VA
-$1,183$42,35723d
Kiefer KiaEugene, OR
-$1,175$42,31084d