Negotiation Guide
Opening Offer
$39,069
Fair Price
$40,569
Walk Away Above
$41,034
- • Recent buyers paid ~$931 below MSRP
Price Breakdown
Est. Dealer Cost$37,350
Est. Invoice$38,595
Holdback (est.)$1,245
MSRP (Sticker)$41,500
Asking Price$40,654
Markup-$846
Est. Dealer Margin on This Car$3,304
Percentile91% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold366
Avg Markup-$931
Median Markup-$893
Best Deal-$1,200
Worst Deal-$809
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$845
Avg Markup (Niro EV)-$846
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$770
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62652d
Destination KiaAlbany, NY
-$1,229$42,71689d
Findlay KiaLas Vegas, NV
-$1,202$42,21389d
Power KiaSalem, OR
-$1,200$42,20515d
Power KiaSalem, OR
-$1,200$42,20519d
George Gee KiaLiberty Lake, WA
-$1,196$42,41426d
Folsom Lake KiaFolsom, CA
-$1,196$42,78443d
Folsom Lake KiaFolsom, CA
-$1,196$42,78443d
Kia of LynchburgLynchburg, VA
-$1,183$42,35722d
Kiefer KiaEugene, OR
-$1,175$42,31084d