Negotiation Guide
Opening Offer
$39,109
Fair Price
$40,609
Walk Away Above
$41,074
- • Recent buyers paid ~$931 below MSRP
Price Breakdown
Est. Dealer Cost$37,386
Est. Invoice$38,632
Holdback (est.)$1,246
MSRP (Sticker)$41,540
Asking Price$40,688
Markup-$852
Est. Dealer Margin on This Car$3,302
Percentile87% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold366
Avg Markup-$931
Median Markup-$893
Best Deal-$1,200
Worst Deal-$809
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory247 vehicles
Avg Markup (All Models)-$679
Avg Markup (Niro EV)-$853
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$710
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62652d
Destination KiaAlbany, NY
-$1,229$42,71689d
Findlay KiaLas Vegas, NV
-$1,202$42,21389d
Power KiaSalem, OR
-$1,200$42,20515d
Power KiaSalem, OR
-$1,200$42,20519d
George Gee KiaLiberty Lake, WA
-$1,196$42,41426d
Folsom Lake KiaFolsom, CA
-$1,196$42,78443d
Folsom Lake KiaFolsom, CA
-$1,196$42,78443d
Kia of LynchburgLynchburg, VA
-$1,183$42,35722d
Kiefer KiaEugene, OR
-$1,175$42,31084d