Negotiation Guide
Opening Offer
$39,494
Fair Price
$40,994
Walk Away Above
$41,459
- • Recent buyers paid ~$931 below MSRP
Price Breakdown
Est. Dealer Cost$37,733
Est. Invoice$38,990
Holdback (est.)$1,258
MSRP (Sticker)$41,925
Asking Price$41,010
Markup-$915
Est. Dealer Margin on This Car$3,278
Percentile41% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold366
Avg Markup-$931
Median Markup-$893
Best Deal-$1,200
Worst Deal-$809
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory342 vehicles
Avg Markup (All Models)-$751
Avg Markup (Niro EV)-$915
% Below MSRP77%
Avg Days to Sell45 days
Avg Sold Markup-$792
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62653d
Destination KiaAlbany, NY
-$1,229$42,71690d
Findlay KiaLas Vegas, NV
-$1,202$42,21390d
Power KiaSalem, OR
-$1,200$42,20516d
Power KiaSalem, OR
-$1,200$42,20520d
George Gee KiaLiberty Lake, WA
-$1,196$42,41427d
Folsom Lake KiaFolsom, CA
-$1,196$42,78444d
Folsom Lake KiaFolsom, CA
-$1,196$42,78444d
Kia of LynchburgLynchburg, VA
-$1,183$42,35723d
Kiefer KiaEugene, OR
-$1,175$42,31084d