Negotiation Guide
Opening Offer
$40,409
Fair Price
$41,909
Walk Away Above
$42,374
- • Recent buyers paid ~$931 below MSRP
Price Breakdown
Est. Dealer Cost$38,556
Est. Invoice$39,841
Holdback (est.)$1,285
MSRP (Sticker)$42,840
Asking Price$41,937
Markup-$903
Est. Dealer Margin on This Car$3,381
Percentile49% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold366
Avg Markup-$931
Median Markup-$893
Best Deal-$1,200
Worst Deal-$809
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory430 vehicles
Avg Markup (All Models)-$822
Avg Markup (Niro EV)-$1,136
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$826
Cheaper Niro EV WIND Inventory
Findlay KiaLas Vegas, NV
-$1,239$42,62652d
Destination KiaAlbany, NY
-$1,229$42,71690d
Findlay KiaLas Vegas, NV
-$1,202$42,21390d
Power KiaSalem, OR
-$1,200$42,20515d
Power KiaSalem, OR
-$1,200$42,20520d
George Gee KiaLiberty Lake, WA
-$1,196$42,41426d
Folsom Lake KiaFolsom, CA
-$1,196$42,78444d
Folsom Lake KiaFolsom, CA
-$1,196$42,78444d
Kia of LynchburgLynchburg, VA
-$1,183$42,35723d
Kiefer KiaEugene, OR
-$1,175$42,31084d