Negotiation Guide
Opening Offer
$37,140
Fair Price
$38,640
Walk Away Above
$39,253
- • Recent buyers paid ~$1,225 below MSRP
Price Breakdown
Est. Dealer Cost$35,879
Est. Invoice$37,074
Holdback (est.)$1,196
MSRP (Sticker)$39,865
Asking Price$38,693
Markup-$1,172
Est. Dealer Margin on This Car$2,815
Percentile59% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$1,225
Median Markup-$1,193
Best Deal-$1,820
Worst Deal-$715
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory215 vehicles
Avg Markup (All Models)-$900
Avg Markup (K5)-$708
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$973
Cheaper K5 GT Inventory
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Don Franklin Somerset KiaSomerset, KY
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Destination KiaAlbany, NY
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Destination KiaAlbany, NY
-$1,740$38,29590d
Benson KiaSpartanburg, SC
-$1,739$38,30690d
Kia Store ClarksvilleClarksville, IN
-$1,734$38,3866d
Felton Holly KiaFelton, DE
-$1,732$38,38890d
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-$1,730$38,38090d