Negotiation Guide
Opening Offer
$37,005
Fair Price
$38,505
Walk Away Above
$39,118
- • Recent buyers paid ~$1,225 below MSRP
Price Breakdown
Est. Dealer Cost$35,757
Est. Invoice$36,949
Holdback (est.)$1,192
MSRP (Sticker)$39,730
Asking Price$38,813
Markup-$917
Est. Dealer Margin on This Car$3,056
Percentile91% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold467
Avg Markup-$1,225
Median Markup-$1,193
Best Deal-$1,820
Worst Deal-$715
% Sold Below MSRP100%
Avg Days to Sell71 days
Dealer Profile
Inventory286 vehicles
Avg Markup (All Models)-$886
Avg Markup (K5)-$538
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$912
Cheaper K5 GT Inventory
Gossett KiaMemphis, TN
-$1,803$38,74289d
Felton Holly KiaFelton, DE
-$1,795$38,70589d
Kia of Rainbow CityRainbow City, AL
-$1,760$38,53589d
Don Franklin Somerset KiaSomerset, KY
-$1,753$38,37789d
Destination KiaAlbany, NY
-$1,753$38,37789d
Destination KiaAlbany, NY
-$1,740$38,29589d
Benson KiaSpartanburg, SC
-$1,739$38,30689d
Kia Store ClarksvilleClarksville, IN
-$1,734$38,3866d
Felton Holly KiaFelton, DE
-$1,732$38,38889d
Chantz Scott KiaKingsport, TN
-$1,730$38,38089d