Deal Sheet: 2026 Trailseeker Premium

AutoNation Subaru Scottsdale · Scottsdale, AZ · VIN: JTMBGAHC8TY007423

Negotiation Guide

Opening Offer

$39,496

Fair Price

$40,996

Walk Away Above

$41,221

• Recent buyers paid ~$449 below MSRP

Price Breakdown

Dealer Cost$39,235

Invoice (factory)$40,064

Holdback (est.)$829

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$41,445

Asking Price$42,244

Markup+$799

Actual Dealer Margin on This Car$3,009

Percentile92% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold307

Avg Markup-$449

Median Markup$0

Best Deal-$5,680

Worst Deal+$4,249

% Sold Below MSRP57%

Avg Days to Sell18 days

Dealer Profile

Inventory200 vehicles

Avg Markup (All Models)-$733

Avg Markup (Trailseeker)+$799

% Below MSRP51%

Avg Days to Sell19 days

Avg Sold Markup-$418

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