Deal Sheet: 2026 Solterra Premium

Mark Miller Subaru · Salt Lake City, UT · VIN: JTMBEAGC0TA001311

Negotiation Guide

Opening Offer

$39,183

Fair Price

$40,683

Walk Away Above

$41,103

• Recent buyers paid ~$840 below MSRP

Price Breakdown

Dealer Cost$39,428

Invoice (factory)$40,258

Holdback (est.)$830

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$41,523

Asking Price$41,523

Markup$0

Actual Dealer Margin on This Car$2,095

Percentile65% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold34

Avg Markup-$840

Median Markup-$350

Best Deal-$5,401

Worst Deal+$800

% Sold Below MSRP62%

Avg Days to Sell8 days

Dealer Profile

Inventory216 vehicles

Avg Markup (All Models)-$1,815

Avg Markup (Solterra)-$750

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$1,891

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