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Deal Sheet: 2026 RAV4 XLE Premium FWD
Toyota of Montgomery · Montgomery, AL · VIN: JTM6DRBV7TJ007652
This Is Already a Great Deal
Opening Offer
$39,958
Asking Price
$41,194
Max Price
$41,194
- • Recent buyers paid ~$975 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $587 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,317
Est. Invoice$37,133
Holdback (est.)$816
MSRP (Sticker)$40,806
Asking Price$41,194
Markup+$388
Est. Dealer Margin on This Car$4,877
Percentile62% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold3737
Avg Markup+$975
Median Markup+$122
Best Deal-$1,985
Worst Deal+$19,619
% Sold Below MSRP44%
Avg Days to Sell20 days
Dealer Profile
Inventory377 vehicles
Avg Markup (All Models)-$47
Avg Markup (RAV4)+$978
% Below MSRP38%
Avg Days to Sell23 days
Avg Sold Markup+$61
Price History
Jul 17, 2026$41,801 → $41,194(-$607)
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