Deal Sheet: 2026 RAV4 SE FWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: JTM6DRBV4TJ007270

Negotiation Guide

Opening Offer

$36,675

Fair Price

$38,175

Walk Away Above

$37,807

• Recent buyers paid ~$736 above MSRP

Price Breakdown

Est. Dealer Cost$33,321

Est. Invoice$34,069

Holdback (est.)$749

MSRP (Sticker)$37,439

Dealer Add-Ons (DIA)+$895

Asking Price$39,332

Markup+$1,893

Est. Dealer Margin on This Car$6,011

Percentile87% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1851

Avg Markup+$736

Median Markup$0

Best Deal-$2,191

Worst Deal+$8,800

% Sold Below MSRP51%

Avg Days to Sell22 days

Dealer Profile

Inventory262 vehicles

Avg Markup (All Models)-$225

Avg Markup (RAV4)+$1,817

% Below MSRP49%

Avg Days to Sell23 days

Avg Sold Markup-$76

Price History

Jul 8, 2026$37,664 → $39,332(+$1,668)

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