Deal Sheet: 2026 ES 350e PREMIUM fwd

Bergstrom Lexus of Madison · , WI · VIN: JTHBCCA18T2002207

Negotiation Guide

Opening Offer

$51,282

Fair Price

$52,782

Walk Away Above

$52,706

• Recent buyers paid ~$152 above MSRP

Price Breakdown

Est. Dealer Cost$46,841

Est. Invoice$47,893

Holdback (est.)$1,053

MSRP (Sticker)$52,630

Asking Price$53,029

Markup+$399

Est. Dealer Margin on This Car$6,188

Percentile84% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold129

Avg Markup+$152

Median Markup$0

Best Deal-$2,694

Worst Deal+$4,183

% Sold Below MSRP56%

Avg Days to Sell24 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$985

Avg Markup (ES)+$399

% Below MSRP84%

Avg Days to Sell30 days

Avg Sold Markup-$845

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