Negotiation Guide
Opening Offer
$52,231
Fair Price
$53,731
Walk Away Above
$53,915
- • Recent buyers paid ~$152 above MSRP
- • Sitting 47 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$48,147
Est. Invoice$49,229
Holdback (est.)$1,082
MSRP (Sticker)$54,098
Asking Price$54,323
Markup+$225
Est. Dealer Margin on This Car$6,176
Percentile82% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold129
Avg Markup+$152
Median Markup$0
Best Deal-$2,694
Worst Deal+$4,183
% Sold Below MSRP56%
Avg Days to Sell24 days
Dealer Profile
Inventory305 vehicles
Avg Markup (All Models)+$543
Avg Markup (ES)+$225
% Below MSRP0%
Avg Days to Sell32 days
Avg Sold Markup-$265
Price History
Jun 13, 2026$54,098 → $54,323(+$225)
Cheaper ES 350e PREMIUM fwd Inventory
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