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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Empire Toyota · Oneonta, NY · VIN: JTEVB5BR9T5043991
Negotiation Guide
Opening Offer
$62,469
Fair Price
$63,969
Walk Away Above
$64,587
- • Recent buyers paid ~$661 below MSRP
- • Sitting 94 days (avg 50) — extra leverage
Price Breakdown
Est. Dealer Cost$58,032
Est. Invoice$59,336
Holdback (est.)$1,304
MSRP (Sticker)$65,204
Asking Price$64,704
Markup-$500
Est. Dealer Margin on This Car$6,672
Percentile30% of inventory is priced lower
Days on Lot94 days
What Others Paid (Last 30 Days)
Cars Sold2198
Avg Markup-$661
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP72%
Avg Days to Sell50 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$231
Avg Markup (4Runner Hybrid)-$250
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$193
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