Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Bill Penney Toyota of Jasper · Jasper, AL · VIN: JTEVB5BR7T5048185

This Is Already a Great Deal

Opening Offer

$63,050

Asking Price

$65,000

Max Price

$65,000

• Recent buyers paid ~$703 below MSRP
• Asking price is already $473 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$58,897

Est. Invoice$60,220

Holdback (est.)$1,324

MSRP (Sticker)$66,176

Asking Price$65,000

Markup-$1,176

Est. Dealer Margin on This Car$6,103

Percentile22% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$703

Median Markup$0

Best Deal-$5,866

Worst Deal+$5,995

% Sold Below MSRP75%

Avg Days to Sell56 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$557

Avg Markup (4Runner Hybrid)-$1,176

% Below MSRP95%

Avg Days to Sell34 days

Avg Sold Markup-$1,066

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