Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Sheehy Toyota of Laurel · Laurel, MD · VIN: JTEVB5BR6T5046573

Negotiation Guide

Opening Offer

$61,892

Fair Price

$63,392

Walk Away Above

$63,975

• Recent buyers paid ~$706 below MSRP
• Sitting 96 days (avg 56) — extra leverage

Price Breakdown

Est. Dealer Cost$57,458

Est. Invoice$58,749

Holdback (est.)$1,291

MSRP (Sticker)$64,559

Asking Price$64,059

Markup-$500

Est. Dealer Margin on This Car$6,601

Percentile27% of inventory is priced lower

Days on Lot96 days

What Others Paid (Last 30 Days)

Cars Sold660

Avg Markup-$706

Median Markup$0

Best Deal-$5,866

Worst Deal+$5,995

% Sold Below MSRP74%

Avg Days to Sell56 days

Dealer Profile

Inventory727 vehicles

Avg Markup (All Models)-$950

Avg Markup (4Runner Hybrid)-$136

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$518

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