Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Bob Rohrman Toyota · Lafayette, IN · VIN: JTEVA5BRXT5151507

Negotiation Guide

Opening Offer

$58,781

Fair Price

$60,281

Walk Away Above

$60,497

• Recent buyers paid ~$431 below MSRP

Price Breakdown

Est. Dealer Cost$54,034

Est. Invoice$55,248

Holdback (est.)$1,214

MSRP (Sticker)$60,712

Asking Price$60,712

Markup$0

Est. Dealer Margin on This Car$6,678

Percentile70% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold2408

Avg Markup-$431

Median Markup$0

Best Deal-$5,866

Worst Deal+$12,990

% Sold Below MSRP71%

Avg Days to Sell38 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$201

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$238

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