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Deal Sheet: 2026 4Runner Limited FT4WD
Rhinelander Toyota · Rhinelander, WI · VIN: JTEVA5BRXT5147215
Negotiation Guide
Opening Offer
$59,316
Fair Price
$60,816
Walk Away Above
$61,012
- • Recent buyers paid ~$392 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,475
Est. Invoice$55,699
Holdback (est.)$1,224
MSRP (Sticker)$61,208
Asking Price$61,208
Markup$0
Est. Dealer Margin on This Car$6,733
Percentile67% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold1283
Avg Markup-$392
Median Markup$0
Best Deal-$13,348
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell33 days
Dealer Profile
Inventory80 vehicles
Avg Markup (All Models)-$2,767
Avg Markup (4Runner)-$1,877
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,771
Price History
Jul 2, 2026$61,647 → $61,208(-$439)
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