Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Rusty Drewing Toyota · Jefferson City, MO · VIN: JTEVA5BRXT128DB88

Negotiation Guide

Opening Offer

$51,626

Fair Price

$53,126

Walk Away Above

$53,174

• Recent buyers paid ~$97 below MSRP

Price Breakdown

Est. Dealer Cost$47,368

Est. Invoice$48,433

Holdback (est.)$1,064

MSRP (Sticker)$53,223

Asking Price$53,223

Markup$0

Est. Dealer Margin on This Car$5,855

Percentile68% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold351

Avg Markup-$97

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP67%

Avg Days to Sell39 days

Dealer Profile

Inventory328 vehicles

Avg Markup (All Models)-$772

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$855

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