Deal Sheet: 2026 4Runner Limited FT4WD

Smart Motors Toyota · Madison, WI · VIN: JTEVA5BRXT127CT86

Negotiation Guide

Opening Offer

$62,180

Fair Price

$63,680

Walk Away Above

$63,876

• Recent buyers paid ~$392 below MSRP

Price Breakdown

Est. Dealer Cost$57,024

Est. Invoice$58,306

Holdback (est.)$1,281

MSRP (Sticker)$64,072

Asking Price$64,072

Markup$0

Est. Dealer Margin on This Car$7,048

Percentile67% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1283

Avg Markup-$392

Median Markup$0

Best Deal-$13,348

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell33 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$2,022

Avg Markup (4Runner)-$401

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,903

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