Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVA5BR9T5149537

Negotiation Guide

Opening Offer

$59,406

Fair Price

$60,906

Walk Away Above

$61,103

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$54,556

Est. Invoice$55,782

Holdback (est.)$1,226

MSRP (Sticker)$61,299

Asking Price$61,299

Markup$0

Est. Dealer Margin on This Car$6,743

Percentile68% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (4Runner)$0

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$819

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