Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEVA5BR9T5141695

Negotiation Guide

Opening Offer

$59,745

Fair Price

$61,245

Walk Away Above

$61,442

• Recent buyers paid ~$393 below MSRP

Price Breakdown

Est. Dealer Cost$54,858

Est. Invoice$56,091

Holdback (est.)$1,233

MSRP (Sticker)$61,638

Asking Price$62,438

Markup+$800

Est. Dealer Margin on This Car$7,580

Percentile90% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1433

Avg Markup-$393

Median Markup$0

Best Deal-$5,012

Worst Deal+$14,019

% Sold Below MSRP69%

Avg Days to Sell32 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (4Runner)+$380

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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