Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Ventura Toyota · Ventura, CA · VIN: JTEVA5BR9T5139560

Negotiation Guide

Opening Offer

$53,035

Fair Price

$54,535

Walk Away Above

$54,586

• Recent buyers paid ~$103 below MSRP

Price Breakdown

Est. Dealer Cost$48,628

Est. Invoice$49,721

Holdback (est.)$1,093

MSRP (Sticker)$54,638

Asking Price$54,638

Markup$0

Est. Dealer Margin on This Car$6,010

Percentile67% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold384

Avg Markup-$103

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP69%

Avg Days to Sell39 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$236

Avg Markup (4Runner)$0

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$51

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